Do Business Better podcast
Usable, practical ideas and insights you can apply to your own business. Great discussions with people who actually know what they’re talking about because they’ve "been there and done that," as they say. I promise to deliver something of value and we won’t waste your time, because I know you have business to do and I’m here to help you do it better.
Scott Massey was a student in Mechanical Engineering Technology when he had an idea to help people more efficiently grow their own vegetables. His internships working with NASA and building low income housing had taught him about hydroponic food production and the need for healthy vegetables when they’re otherwise unavailable. So he and another student started their company - Heliponix - while they were still in college. Today the company has 5 employees, some outside investors, and big vision. If you’ve heard negative commentary on this nation’s crop of 20-somethings, Mr. Massey will make you think otherwise. They’re doing some cool stuff with technology, and they might just change food production and consumption habits.
If you own and run your own business, you’d like to think there are differences between you and your competition. What are they? If you tell me service, I’ll promptly call B.S. Every business believes they deliver above-average service. So what is it that truly sets you apart from others in the marketplace? Are you set apart from others in the marketplace? Because if you’re not, you’re very easily commoditized by your customer base. When that happens, price is the only determining factor — and you can never win by being cheaper. Scott McKain joins me. He’s the author of "ICONIC: How organizations & leaders attain, sustain, & regain the ultimate level of distinction." You’ll love Scott's real world examples that you can apply to YOUR own enterprise. You’ll also get great takeaway value from Scott’s analysis of the 4 Cornerstones of Distinction. Be distinct!
You’ve probably been told a lot of things in your life and career that are inaccurate. Stuff like “Build a better mousetrap and the world will beat a path to your door.” That’s not true. Because the world may never hear about your mousetrap, because you have no marketing concept. Or maybe you lack financial discipline to promote your mousetrap, or you haven’t the business savvy to ramp up production of the mousetrap. While I commonly say success is simple (but not easy), I’ve never said it is as simple as building a better mousetrap. David Avrin, author of “Why Customers Leave” joins me to discuss mousetrap wisdom, the entrepreneurial myth, and what it takes to succeed in business. You’ll learn a lot and…you’ll really like the frank discussion!
Ford Motor Company recently announced their intention to eliminate 7,000 salaried white collar employees. The next week’s news featured multiple stories about the steady decline in “first jobs” as they’re being replaced with technology. This is the march of the marketplace, and you’re not going to change it. What you can do: adjust to the changes to prosper in the Gig Economy. A 2018 survey predicted self-employment would triple by the year 2020. Even if they’re only half right, we’ll still double the ranks of the self-employed, which now count at 15 million. Business ownership and self-employment will continue to increase out of economic necessity — the economy constantly evolves. In this episode, I lay out three prosperity habits every business operator should implement. Please share this episode with the budding entrepreneur in your life!
Chuck Homier chucked his accounting job within about six months of graduating from college. Then he rejoined the family auction business and took off on his own entrepreneurial trail with truckload sales. Though the 1980s, 90s, and early 2000s, the business flourished. At one point Mr. Homier’s enterprise employed 450 people. Then things changed with what he calls “The Millennial Depression.” For several years beginning in about 2005, his enterprises struggled, and he "bled money like a stuck pig.” Ever the entrepreneur, Chuck fought back, made the tough sacrifices, and now he’s onto his next venture: fashion closeout sales. At age 65, in partnership with his daughter, Chuck looks at things differently than he did as a young business owner. You’ll learn a lot in this lively discussion!
> For earlier episodes click here.